N E W S & B L O G
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The chef-inspired, build-your-own bowl concept has been quickly expanding throughout Florida and will now have four locations in the greater Tampa Bay market
TAMPA, FL (February 2, 2021) -- Fresh Kitchen (FK), the popular quick service build-your-own-bowl concept will open its 10th location this March in New Tampa. The north Hillsborough County location will serve fresh, clean, high-quality meals that are made from scratch and 100% gluten-free to University of South Florida students and the surrounding communities.
Ciccio Restaurant Group (CRG), the parent company of Fresh Kitchen, reimagined fast food when they opened their first FK restaurant to overwhelming success in Tampa’s SoHo district in 2014. The growing concept now has locations in Tampa’s Westshore District, St. Petersburg, Sarasota, Boca Raton, Davie, Downtown Orlando, East Orlando / Waterford Lakes and Lake Mary.
“Our mission has always been to make healthy eating convenient and accessible, in an environment that feels fun and welcoming. Making a positive impact in the communities is also at the core of what we hope to do -- whether it’s through giving back to causes that we find meaningful, providing our people opportunities to be a partner in the business, or just being the place where everyone feels welcome,” FK Brand President Steven Lanza said. “Over the past seven years, FK has truly turned into something so special. Having started this journey in Tampa, it feels really special to be opening our 10th location in our very own backyard. We can’t wait to feed all of the USF students and residents in the surrounding communities.”
Although the COVID-19 pandemic changed the way many people experience dining out, FK’s focus on online ordering, contactless pick-up and delivery through third-party platforms like Uber Eats and DoorDash has allowed the brand to continue providing both exceptional food and experiences, in a way that’s still safe and convenient. While FK has always prided itself on high food safety and sanitation standards, since the pandemic, it has remained diligently focused on the safety of team members and guests. All team members wear masks, complete daily health checks and undergo food safety and sanitation training.
“This pandemic has been challenging for so many, and we feel extremely fortunate to have received so much love and support from our communities as we’ve continued to navigate this ‘new normal.’ The past year has really pushed us to innovate and evolve with our guests' needs, by providing even more ways for them to enjoy our food,” Lanza said. “As we open our doors in New Tampa, we remain committed to helping guests get their FK fix in whatever way feels good to them — whether that means third-party delivery, contactless pick up, or grabbing a table in our dining room. No matter which option, we’re taking every measure to ensure it’s safe, and that the experience has the same level of convenience and hospitality we are known for.”
With guest needs in mind, an 11th Fresh Kitchen, which is coming later this year to Gainesville, will be Fresh Kitchen’s first location with a drive-through window. The window will be for pick up orders only and is designed to add even more convenience to the FK experience. The Gainesville restaurant will be located near the University of Florida and is slated to open sometime late summer.
FK invites guests to build their own chef-inspired bowls “as fast as they can point.” Made from scratch and fresh-to-order, guests are presented with seasonal ingredients including fresh greens, sweet potato noodles, perfectly seasoned rices, roasted veggies, hormone and antibiotic-free grilled meats, responsibly sourced salmon, home-made sauces and flavorful add-ons. The entire menu is 100% gluten-free with vegan options available and all food is prepared using 100% olive oil. Bowls range from $10.49 for a Six Bowl (two bases, two veggies, two proteins, one sauce) to $8.49 for a Four Bowl (two bases, one veggie, one protein, one sauce), and $7.29 for a Kid’s Bowl (one base, one veggie, one protein, one sauce).
Freshly brewed teas, lightly sweetened juice frescas, and a variety of bottled and canned beverages are complemented by cane sugar craft sodas. A selection of gluten-free, paleo-friendly desserts, like Chocolate Chip Cookies and Zucchini Brownies, is also available in the refrigerated case at the entrance to the line as well as at the cashier’s station.
Fresh Kitchen also offers fresh and convenient catering options including shareable meals like, the “Biggie Meal” (feeds eight for $72), and the “Small Meal” (feeds four for $38). Individual Catering Bowls are also available for large groups. With options for delivery, FK’s catering is perfect for businesses, sports teams, and also makes meal prep and planning a cinch for families. The New Tampa store will have an on-site catering manager to make catering orders easy.
The Fresh Kitchen New Tampa location is revealing a whole new look and feel for its’ 10th location. Known for their Instagram-worthy art and cheeky sayings, the new location will feature familiar pops of FK’s signature vibrant pink and roses but will also introduce some brand-new colors and textures into the design. Additionally, the location will feature a unique art installation from a local artist.
Charitable giving has always been part of the Fresh Kitchen credo. Over the past five years, Fresh Kitchen has donated more than $165,000 to various charities and has given an additional $30,000 worth of food donations. Continuing the tradition, as the New Tampa location prepares for their opening, all proceeds from their pre-opening Friends and Family events will go directly to a local charity.
Fresh Kitchen New Tampa is slated to open in mid-March.
The store will be located at 8648 Hunters Village Road, next to Sprouts Farmers Market off Bruce B. Downs Boulevard. It will be open Monday through Saturday from 11 a.m. to 9:35 p.m., and Sunday from 11 a.m. to 9:05 p.m. Once open, the restaurant can be reached by phone at 813-336-3800.
ABOUT FRESH KITCHEN
Fresh Kitchen (FK) invites guests to build their own chef-inspired bowls as fast as they can point. More information can be found by visiting Fresh Kitchen at www.eatfreshkitchen.com. Follow us on Facebook at @eatfk and on Instagram and Twitter at @EatFreshKitchen.
ABOUT CICCIO RESTAURANT GROUP
Ciccio Restaurant Group (CRG) was founded more than 25 years ago in New York City with James Lanza. The restaurant group was named after Lanza’s father (Frank Ciccio Lanza) who was a successful Fortune 100 CEO and founder of L3 Communications. The healthy mindset and beautiful weather drew the founders to the Florida coast in 1996. CRG currently owns and operates 20 different restaurants under the Better Byrd, Water + Flour, Cali, Daily Eats, Fresh Kitchen, Green Lemon, Luv Child, Taco Dirty, and Sweet Soul brand names. The group also opened ‘On the Fly,’ a small food hall with multiple concepts under one roof, earlier this year. Their portfolio of brands includes both full and quick service concepts. Also under their umbrella is the boutique fitness studio, CAMP, which offers circuit, cycle, and yoga.
ABOUT COVELLI FAMILY LIMITED PARTNERSHIP
CRG’s joint venture partner Covelli Family Limited Partnership (CFLP) is an entity of Covelli Enterprises, the largest franchisee of Panera Bread. CFLP currently owns and operates 80 locations in Tampa Bay, Orlando, and along the East Coast of Florida. Albert M. Covelli founded Covelli Enterprises 58 years ago and established CFLP in 1998. Carrying on the family legacy, CFLP is owned by Covelli’s daughter and son-in-law; Annette & Gavin Ford, and grandson Kevin Ricci. As a leader in the fast-casual segment, CFLP is known for setting consumer trends and elevating industry standards.