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Press Release: Fresh Kitchen Mural Project Invites Community to ‘Paint Your Heart Out’ for a Good Cause this Valentine’s Day
On Feb. 14, Fresh Kitchen Westshore guests will be able to contribute to a new mural in support of local nonprofit Community Tampa Bay
TAMPA, FL — Showing some love for the Tampa Bay community this Valentine’s Day, Fresh Kitchen (FK) is inviting guests to participate in a new mural at its Westshore location, 4616 W Kennedy Blvd.
From 10:45 a.m. to 2 p.m. on Sunday, Feb. 14, guests can paint a heart on the mural for a $10 donation to Community Tampa Bay, a local nonprofit focused on ending discrimination, and creating positive change and in our communities through dialogue. Fresh Kitchen will match all donations dollar for dollar, and all participants will receive a certificate for a free “Six Bowl” meal (two bases, two veggies, two proteins, one sauce), which can be used that day or during a future visit.
When complete, the heart-filled mural will serve as a larger-than-life reminder that “love is the answer” to building a better, and more inclusive and unified community.
The mural will be adorned on the back / south side of FK Westshore, where the main parking area is located. All skill levels are welcome to contribute, as the 12-to-24-inch pink hearts are easy to paint when done with love. The popular local Tampa artist, Bianca Burrows will create the direction of the mural, and will be on site helping participants.
“Everyone has a story, and we believe that our communities are better places when people with different beliefs, backgrounds and experiences can come together and share who they are in meaningful way,” said Tara O’Neill, FK Senior Brand and Training Director. “With so much divisiveness in the world, Community Tampa Bay’s mission of encouraging conversation across diverse groups to create change is something we truly value at FK.”
Community Tampa Bay works to promote a community free from all discrimination, in which every individual is treated with dignity and respect, with regard to their race, ethnicity, nationality, sex, gender, sexual orientation, socio-economic status, ability, faith or age. The organization carries out its mission by working with schools and universities to cultivate inclusive leaders, foster cross-cultural interaction and empower people with the tools to have hard conversations with others who don't look like them, live like them, or love like them.
“When we take the time to listen and understand one another, we start to see that regardless of our differences, humanness is at everyone’s core. We have over 455 team members at FK, which means we have exactly that many different stories….and we could never be who we are today without each and every one of them. Every single person has something special to contribute.” O’Neill added. “One of our core values at FK is LOVE, and we strive to live that value every day by being compassionate with our words and actions. We felt that inviting our communities and guests to help with this mural while supporting a great cause was the perfect way to put this value to action.”
In addition to the $10 donations for painting a heart, for those that don’t want to paint, guests can simply donate when they dine. Fresh Kitchen Westshore will also be accepting and matching donations of all sizes at the register on both Saturday, February 13 and Sunday, February 14.
ABOUT FRESH KITCHEN
Fresh Kitchen (FK) invites guests to build their own chef-inspired bowls as fast as they can point. More information can be found by visiting Fresh Kitchen at www.eatfreshkitchen.com. Follow us on Facebook at @eatfk and on Instagram and Twitter at @EatFreshKitchen.
ABOUT CICCIO RESTAURANT GROUP
Ciccio Restaurant Group (CRG) was founded more than 25 years ago in New York City with James Lanza. The restaurant group was named after Lanza’s father (Frank Ciccio Lanza) who was a successful Fortune 100 CEO and founder of L3 Communications. The healthy mindset and beautiful weather drew the founders to the Florida coast in 1996. CRG currently owns and operates 20 different restaurants under the Better Byrd, Water + Flour, Cali, Daily Eats, Fresh Kitchen, Green Lemon, Luv Child, Taco Dirty, and Sweet Soul brand names. The group also opened ‘On the Fly,’ a small food hall with multiple concepts under one roof, earlier this year. Their portfolio of brands includes both full and quick service concepts. Also under their umbrella is the boutique fitness studio, CAMP, which offers circuit, cycle, and yoga.
ABOUT COVELLI FAMILY LIMITED PARTNERSHIP
CRG’s joint venture partner Covelli Family Limited Partnership (CFLP) is an entity of Covelli Enterprises, the largest franchisee of Panera Bread. CFLP currently owns and operates 80 locations in Tampa Bay, Orlando, and along the East Coast of Florida. Albert M. Covelli founded Covelli Enterprises 58 years ago and established CFLP in 1998. Carrying on the family legacy, CFLP is owned by Covelli’s daughter and son-in-law; Annette & Gavin Ford, and grandson Kevin Ricci. As a leader in the fast-casual segment, CFLP is known for setting consumer trends and elevating industry standards.