N E W S & B L O G
Please note: We send out a lot of press releases...these are just the highlights! If you're looking for more specific work examples, shoot an email to email@example.com.
Note: This blog post was originally published by Killette Communications on LinkedIn.
As COVID-19 cases rise in Florida, businesses of all kinds are dealing with how to respond to positive diagnoses among their staff. The CDC requires companies to disclose positive cases to their employees, but there is little guidance on whether B2C companies must also share this information with the public.
From my point of view as a public relations professional, the answer is always yes -- customer-facing companies should disclose if an employee has been diagnosed with the virus. It’s the right thing to do from a moral standpoint, and it’s simply smart business.
All it takes for the word to get out is for one employee to tell another person who then sends a tip to the press or starts a thread on Twitter calling your company out. It’s always best to get ahead of the story and control your own message before a reporter with the local newspaper pops into your inbox or angry DMs begin to flood your social media.
But how you communicate your side of the story is critical.
Over the last few weeks, I’ve advised several B2C clients on how to communicate about positive COVID-19 cases to both the public and the press. Here are my top three takeaways:
By Tyler Killette
LinkedIn. Over 645 million people around the world are on it. Most of them (probably) have incomplete profiles that do little to catch the attention of potential clients, employers and meaningful business connections. While it may seem daunting and perhaps a little confusing to fill out the many different sections that make a profile complete, the benefits are worth it.
If you’re involved in the business world in any way, people are searching for your name on the internet -- and your Linkedin profile is likely one of the first things that will pop in a Google search. You want to make sure people are finding relevant, up-to-date information that draws them in.
Here are a few easy steps to improving your profile:
The 2.27-Acre Assemblage in Miami’s Renowned Arts District is Zoned for Higher Density Mixed-Use Development
MIAMI – Cushman & Wakefield, as the exclusive agent, has negotiated the sale of a former medical manufacturing facility on a combined 2.27-acre assemblage in Miami’s vibrant Wynwood Arts District for $18.5 million. The centrally located assemblage, which straddles the two southern hard corners at the intersection of N. Miami Avenue and NW 22nd Street, is primed for redevelopment.
A multi-specialty Cushman & Wakefield team comprised of Vice Chairman Robert Given, Executive Managing Director Troy Ballard, Director Miguel Alcivar, Senior Director Greg Masin, Director Frank Begrowicz and Senior Director Jason Hochman arranged the disposition on behalf of the corporate seller. The buyer, PRH Investments, LLC, was represented by David Colonna of FIP Realty.
Press Release: Cushman & Wakefield Brings Turnpike Business Park to 100% Occupancy with New Lease by Deutz Corporation
The Class A Industrial Park, Owned by Cabot Properties, is Prominently Situated off Florida’s Turnpike in West Palm Beach
WEST PALM BEACH, FL, – Cushman & Wakefield, as the exclusive leasing agent, has arranged a 15,010-square-foot lease with Deutz Corporation, a supplier of diesel and gas engines and large machinery parts, at Turnpike Business Park. The 325,510-square-foot, Class A, suburban industrial park is now 100% leased.
The Cushman & Wakefield Industrial Team of Associate Alex VanDresser, Executive Director Christopher Thomson, Executive Director Chris Metzger, Executive Director Rick Etner and Director Matthew G. McAllister negotiated the lease on behalf of the landlord, Cabot Properties. The Boston-based private equity real estate investment firm is a leading investor, developer and operator of industrial properties throughout North America. Devin Schmidt of Cornerstone Realty represented the tenant.
Article: Australian Priest Convicted of Sex Abuse is Released, but his Survivors Could Still See Justice
In a shocking ruling, Australia’s High Court has overturned the conviction of Cardinal George Pell, the highest-ranking Roman Catholic leader ever found guilty in the church’s clergy pedophilia crisis. The church’s legal battles regarding Pell are likely far from over, however, as new claims against the disgraced 78-year-old cardinal surface.
In March 2019, Pell, who was the Vatican’s chief financial officer and an adviser to Pope Francis, was sentenced to six years in prison for molesting two 13-year-old boys after Sunday Mass in 1996. The decision was later upheld by a three-judge panel in Victoria state’s Court of Appeal in a split 2-1 verdict.
The Facility is Situated Prominently in New York’s Affluent Deer Park Submarket
NEW YORK – Cushman & Wakefield’s National Self-Storage Team has arranged the sale of a 541-unit, 58,500-square-foot self-storage property in New York. The facility is centrally located within the densely populated residential corridor of Deer Park, a major suburb of Long Island.
Cushman & Wakefield Vice Chairman Mike Mele, Executive Managing Director Luke Elliott, Senior Director Robert Bloch and Senior Associate Noah Obuchowski represented the seller, 4 Storage, LLC, in the disposition. The buyer is an undisclosed private equity group.
At 541 Acorn St., the facility sits on 2.9 acres and comprises 10 one- and two-story, steel construction buildings that were completed between 2000 and 2003. The property features large cargo lifts for second-floor access, a large solar panel system, state-of-the-art security cameras and an electronic entry gate. It was also recently upgraded with new asphalt paving, HVAC improvements and solar energy fans. The property was 83% occupied at the time of sale.
Press Release: Cushman & Wakefield Represents Styles Holdings in $20.6M Sale of Tampa Apartment Community
29th Street Capital Acquired the 180-Unit Value-Add Asset
TAMPA, FL – Cushman & Wakefield has arranged the sale of Southern Cove Apartments, a 180-unit, garden-style rental community in Tampa’s Temple Terrace submarket. The value-add asset sold for $20.59 million, or $114,389 per unit.
Executive Managing Director Nicholas Meoli and Executive Managing Director Michael Donaldson, with Cushman & Wakefield’s Florida Multifamily Investment Sales Team, represented Styles Holdings in the disposition. The Miami-based privately held company owns and operates high-quality multifamily real estate in major markets throughout the country.
The buyer is 29th Street Capital, a privately held real estate investment firm with offices in San Francisco and Chicago.
Press Release: Tactical 16 Signs F. Bruce Lauer for “Million Dollar Bronze Star: A Soldier’s Story of Corruption and Debauchery in Vietnam”
Editor's Note: Killette Communications worked with Vietnam veteran F. Bruce Lauer to complete his memoir. This work included significant writing, research and editing, as well as creating and submitting a book proposal and securing a publisher. Below is a press release from the publisher Tactical 16, announcing its partnership with Lauer.
F. Bruce Lauer recounts the shocking, previously untold story of the widespread fraud and criminal behavior occurring during the Vietnam War.
Colorado Springs, Colo. -- Tactical 16 publishing company announced today the signing of F. Bruce Lauer for "Million Dollar Bronze Star: A Soldier’s Story of Corruption and Debauchery in Vietnam." Lauer shares a story of lawlessness happening in the middle of the Vietnam war zone in the 1960s and 1970s that will surprise readers and give them new insight. He also weaves a thoughtful tale of the twists and turns that led him from soldier to successful businessman that others can learn from and apply to their own lives.